British Airways is a well-known commercial aviation company with a significant presence on social media platforms. With over 1.5 million followers on Twitter and almost 2 million likes on Facebook, the company actively engages with customers on social media. However, as with any organization that interacts with customers on social media, British Airways faced several legal challenges related to social media law.
British Airways needed to ensure that their social media practices complied with all relevant laws and regulations, including the General Data Protection Regulation (GDPR), the Consumer Rights Act, and the Advertising Standards Authority (ASA) guidelines. The company also had to address issues related to online reputation management, intellectual property rights, and data protection.
To address these challenges, British Airways turned to Pimlegal, a law firm specialized in digital and tech law. Pimlegal's team of social media law experts conducted a comprehensive review of the company's social media practices, including its social media policies and procedures, customer engagement strategies, and content creation processes. Based on this review, the team provided British Airways with a customized solution that addressed all of their legal challenges.
Pimlegal helped British Airways implement a social media compliance program that included training for employees, updated social media policies and procedures, and a process for managing customer data and responding to data breaches. Pimlegal also assisted British Airways in developing and implementing a system for monitoring and managing online reviews and feedback, ensuring that the company remained compliant with advertising standards.
Additionally, Pimlegal provided guidance on intellectual property issues related to social media, including how to protect British Airways' trademarks, copyrights, and other intellectual property rights. The team also helped British Airways draft agreements with third-party vendors and partners to ensure compliance with GDPR requirements for data protection.
Thanks to Pimlegal's expertise, British Airways was able to achieve full compliance with social media laws and regulations. The company now has an effective social media compliance program in place that protects both its customers and its business interests. The company's employees are also better equipped to manage social media practices in a way that is compliant with all relevant legal requirements. As a result, British Airways can continue to engage with its customers on social media platforms in a way that is safe, secure, and compliant with all legal requirements.
The use of social media platforms has become a necessity for the modern businesses. Pimlegal has helped an important corporation specialised in the field of commercial aviation with its advertising standards, gave bespoke guidance on discrimination laws and the way unsuitable posts and negative comments need to be handled in a practical and pragmatic way.
Under GDPR, companies must show that they are thinking about data protection from the outset of the development of a new project or initiative. We help businesses to be aware and integrate GDPR regulations within all their business processes.